The best digital marketing agencies offer SEO services to their clients. This is because the majority of new business comes from organic search results. However, not all companies can afford SEO services. That’s why it’s important for every digital marketing agency to have at least one experienced SEO Dubai expert on staff! In this blog post, we share our list of 8 essential SEO services that you’ll want your company to provide.

On-Page Optimization – The first thing any good SEM firm will do when optimizing your website is make sure there are no errors with its code or structure (i.e., crawlability). If they find issues, don’t be surprised if they recommend implementing Search Engine friendly (SEF) URLs, adding metatags, and improving site speed.

Content Marketing – In order to rank well in Google, you need great content. But not just any content will do; it must be high quality, keyword rich, and engaging enough to keep visitors on your page for a while. This is where a good SEO service comes in handy; they can help you come up with topics that will attract traffic and then optimize those pages for the search engines.

Competitor Analysis – It’s important to know what your competitors are doing online so you can one-up them. An SEO agency can conduct detailed competitor research to find out what keywords they’re targeting, the backlinks they’re acquiring, and even the strategies they’re using to get ahead.

Link Building – In order to rank well, your site needs links from high-quality websites. An SEO expert can help you build these links through a variety of methods such as article marketing, social bookmarking, blog commenting, and more.

Local SEO – If you’re targeting a local audience, it’s important to optimize your website for local search results. This can be done with the help of an agency that specializes in Local SEO services.

SEO Reporting – As the old saying goes, “What gets measured gets improved.” That’s why any good SEO firm will provide detailed monthly reports on how your website is performing in the search engines. They’ll also make recommendations on what changes could be made to improve your rankings.

Search Engine Marketing (SEM) – SEM is the process of using paid advertising to obtain traffic from the search engines. An SEO agency can help you set up and manage a successful SEM campaign, as well as track its results so you can see how effective it was.

Social Media Marketing (SMM) – In order to get the most out of SEO, it’s important to have a social media marketing strategy in place. SMM involves promoting your website or blog on various social networking sites like Facebook, Twitter, Google+, and more. A good SEO firm will know how to leverage these sites for maximum exposure.